Pablo and Rusty’s is a small wholesaler, retailer, and cafe in Sydney. Their goal is to get their coffee from sustainable areas and creating the perfect roast. Their identity is dominant in typography. The serif font replicates old coffee sacks and crates and is popular in the coffee culture. P&R’s take on the improvement of coffee as both a product and an industry is visually sophisticated and attractive to customers. Their simple color scheme is professional and polished, just like their coffee products.
Design company- Raine & Makin
Pablo & Rusty’s Coffee Roasters website
Graphic Design Spring 2018 
This is such a simple and successful example of an identity system! I like that the typeface used immediately shows that Pablo & Rusty’s is a coffee company, and also gives the audience an idea of the company’s overall atmosphere.
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