Identity systems

68eeca8b47b173c3f13b55022f8191d5

This “Movers” design created for a moving service is a great example of an identity system. This is a great example of a well done identity system because it is not only a quick and easy symbol to read and understand but it shows a great use of negative and positive space which was also made in a creative way.

I really like the way that the hand demonstrates a literal hand picking up something but simultaneously it also creates a negative space that visually creates the shape of a house using just a small brown rectangle to stand as a door to make their objective obvious. The simplicity of this logo makes it such a good and well designed identity system.

This design was created by Movers Logo Design – Branding by

One thought on “Identity systems”

  1. I really like the use of ambiguity in this design, I think it’s so clever. I also believe that the earth tone colors also seem very attractive to the eye. I agree and believe that this is a good and well designed identity system.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s