This “Movers” design created for a moving service is a great example of an identity system. This is a great example of a well done identity system because it is not only a quick and easy symbol to read and understand but it shows a great use of negative and positive space which was also made in a creative way.
I really like the way that the hand demonstrates a literal hand picking up something but simultaneously it also creates a negative space that visually creates the shape of a house using just a small brown rectangle to stand as a door to make their objective obvious. The simplicity of this logo makes it such a good and well designed identity system.
This design was created by Movers Logo Design – Branding by