Jake Paul White is a graphic designer whom I follow on Instagram. He is also a yoga teacher, which helps inspire his unique branding solutions. His ultimate goal is to inspire conscious entrepreneurs through his work. One project where he does so, is his logo for a company called Clean and Conscious, a healthy 21 day online healthy program.
Here he designed a minimal, geometric, interlocking logo that represents each theme of the program. The first theme is Grounding: simplifying food, getting back to nature and whole foods with grounding yoga and meditation practices. The second theme is Energize: exploring yoga practices that support the physical and mental energy connected with the dietary changes. The third and final theme is Awaken: adding more healthy grains, eggs and some meat, to move forward with fresh awakened perspective on how to integrate yoga and healthy eating into our daily lives. I think this is important for students to see how such a minimal design can contain a much deeper meaning without having to necessarily show it.