History of Graphic Design

Jake Paul White is a graphic designer whom I follow on Instagram. He is also a yoga teacher, which helps inspire his unique branding solutions. His ultimate goal is to inspire conscious entrepreneurs through his work. One project where he does so, is  his logo for a company called Clean and Conscious, a healthy 21 day online healthy program.

Screen Shot 2018-02-18 at 1.56.52 PM

Here he designed a minimal, geometric, interlocking logo that represents each theme of the program. The first theme is Grounding: simplifying food, getting back to nature and whole foods with grounding yoga and meditation practices. The second theme is Energize: exploring yoga practices that support the physical and mental energy connected with the dietary changes. The third and final theme is Awaken: adding more healthy grains, eggs and some meat, to move forward with fresh awakened perspective on how to integrate yoga and healthy eating into our daily lives. I think this is important for students to see how such a minimal design can contain a much deeper meaning without having to necessarily show it.

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One thought on “History of Graphic Design”

  1. I like how you mentioned the simplicity of the design and how its three parts are able to come together in deeper meaning, also how this graphic designer uses the ideas of yoga and design to create his works!


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