This is a logo produced by graphic designer John Randall from England. It’s actually a concept design and doesn’t represent a real restaurant, but the use of positive and negative space makes this particular piece rather striking. The contrast is very high with deep blacks and bright whites. The juxtaposition of the swan and the mallard gives a very interesting effect. The positive space is represented by the swan while the negative space represents the mallard all while the swan is in the shape of an ampersand. Overall, a really cool and intriguing design; original and thought-provoking.
Designer: John Randall
Website: https://www.behance.net/gallery/16797627/The-Swan-Mallard
Graphic Design Spring 2018 