Identity Systems: USPS

The United States Postal Service logo can be recognized by nearly every citizen living in the United States. It’s an independent branch of the federal government that responsible for providing postal service in the United States and caters to both residential and commercial customers. The USPS handles the mailing of letters and packages, sorting and delivering mail, and selling products such as stamps and mailing supplies. The logo itself is an excellent example of an identity system because it is a bald eagle and represents the values, power and patriotic spirit of an American. The eagle also appears to be soaring through the air which is representative of the speed of their services.