Ralph Lauren Corporation is an American corporation that is well known for the clothing, marketing and distribution of products in four categories: apparel, home, accessories, and fragrances. The Company’s brands include Polo Ralph Lauren which is a great example of an identity system. The polo logo is well known and is the identifier for there brand. It is a very simple design of a horse and a man playing polo, but the design is very well portrayed and a symbol many people know of even those who dont specifically buy this brand. The logo tells the shopper the brand before even looking at the tag. Men’s Polo, Ralph Lauren’s first complete line of sportswear and tailored clothing which launched in 1967. In 2014, Women’s Polo was launched. They also have Polo Sport which launched in 1992, a line of activewear for sports and fitness. In 2014, Ralph Lauren debuted the PoloTech Shirt, which featured smart fabric technology. All of these polo lines include the polo logo. The logo was created by the Ralph Lauren corporation.