DIELINE

Upon looking through the Dielines blogs, I found one that really spoke to me. It was about how a Greek Island influenced the packaging for Loukoumi; also known as Turkish Delight.

As a native of Greece I thought of course a Greek island would influence a designers work, it impacts mine everyday! To some, this logo might not mean anything, but to me, this flower epitomizes the Greek islands. It is seen cascading over shops, arches, houses and railings in the narrow streets. This personal connection immediately drew me to this blog post in the first place!

For designer Loukas Chondros, he was especially inspired by the Island Syros, who’s ancient name is Ousyra (hence his product name). His design process behind this package is genius. Chondros chose a geometric, cubical/rectangular, grid design based on three elements. The first element is the capital and main port of Syros, Hermoupolis, because from afar, the houses looks like cubes stacked on top of each other. The second element is the Loukimi because is cut into “small rectangular bite-sized pieces”. The third element preserves the tradition of how Loukoumi is served, typically on a “handmade embroidery which is made using a grid as a guide.” Through these ideas, Chondros was able to come up with a unique design with a sentimental meaning behind it.

Chondros says something in this blog that really stuck with me. He says ““Inspiration is best brought to life if it’s realized through a combination of what the core ingredients are of the corresponding personal experience. First comes the sentiment, then the imagery around it, and finally something new, but near and dear to you.” This is such a good technique to refer back to whenever stuck on a design. The answer is always within!!!!

P.S. I loved how he thoughtfully placed the logo to hug around the corner of the box so when two of the same are placed next to each other, the flower logo is seen on a wider, flat background. Just brilliant… Bravo Loukas Chondros!