Online Portfolio

A great website to show off your own creative work or to explore others work is Adobe’s own portfolio sharing website.  The site is easily navigable and can be created through your behance projects posted on your account.  Adobe creates a portfolio template that you can edit and personalize just for you and your style.

I found this site to be useful because you can explore other peoples pages to get inspired for your own.  There are countless amount of themes for one to select from, so you can pick one to really represent yourself and your work.  Personalization is the most important thing when it comes to showing others your work because without it, it is harder to grasp what your personality and style is.  Screen Shot 2018-05-05 at 1.11.42 PM.png

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Self Promotion

(https://www.behance.net/gallery/21295655/Shameless-Self-Promotion)

I found this graphic designer by the name of Kyle Robertson to be successful at promoting his own work.  Within this self promotion, Kyle includes different versions of his electronic “signature”; like his actual signature, developed version, and a final version within a ‘crest’.  He also includes a color palette of his name logo and the fonts that he uses.  Robertson shows his style being used in a tabloid newspaper format, which makes up his strongest work.  He shows his work how it would look if it was printed and his seal was being used on a paper.  He also includes his resume which is very clean and minimal looking; it really is an informative piece and overall great example of his style and work.Screen Shot 2018-05-05 at 12.53.12 PM.png

Great Design Blog- Jared Polin

I don’t follow too many design blogs, but Jared Polin is a well known photographer and videographer that I have been following for a few years.  Ever since I had purchased my first DSLR camera for my 16th birthday, I had wanted to expand my knowledge on photography, design, and portraiture.  Jared Polin is an talented, well-rounded photographer, who has an extensive collection of photographs.

I find his online website to be designed very successfully.  He has such a wide variety of photographs, from portraits to landscapes, so his minimalist looking designed website highlights his work well.  When you open his site, you are first asked to “enter” his photo world.  Recently, his mother has been experiencing health problems unfortunately.  The first collection of photographs you see is of his mother in a hospital bed, which is quite personal.  He has a whole collection dedicated to his mother– it is full of tasteful portraits of her.  One may have an emotional connection to him through his photographs which I find touching.

His website is mainly white space with simple sans serif, black text.  The basic look puts a large amount of emphasis on his photo work.  I found his blog to be quite successful!Screen Shot 2018-04-27 at 11.00.29 PM.png

Informative Design

informative-designInformative design is the design of either statistics or facts that are pictured in a different way, other than just words, to help a viewer interpret the information in a more creative way.  As someone who absorbs more information through visuals, I find informative design to be the most effective way to teach something, rather than just verbally.

In the example I have chosen, there are different statistics that are being pictured all within one theme.   A “sinking ship” is synonymous for a company that has become bankrupt and is failing.  There are boats of different sizes to symbolize different sized companies that have committed bankruptcy in history, with the Lehman Brothers being the biggest at 691 billion dollars in bankruptcy.  The boat size has its own key at the bottom of the graph.  Also, which I thought was creative, the color of the boats symbolize different sectors of the market– like finance, energy, air travel, real estate, etc.  This has its own key in the margin at the bottom as well.

Identity System

I always have found that Nike is one of the best logos and fits the “identity” they have created for themselves well.  Nike is one of the most recognizable logos there is because their footwear and athletic apparel does so well on the market.  I can’t help to think that one of the main reasons their company blasted off so fast was the easy-to-read check mark logo.  It’s as simple as simple gets, no flashy colors or intricate details, just a solid check mark that can symbolize so many things- the idea of getting things done, being motivated in your daily life, or just speed and endurance.

Since the logo is so effective, putting it on every type of apparel to wear was an ingenious idea and ended up being extremely successful, worldwide.  Not only is the logo attractive, but their clothing design wears so well and is very comfortable.  It’s easy to spend your money on apparel that is well made, comfortable and attractive to wear.  NIKE.jpg

Ambiguity of Positive and Negative Space

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In this blog assignment, I did some research and found an artist by the name of Tang Yau Hoong; a Malaysian illustrator and designer.  Hoong focuses on the design concept of using positive and negative spaces to create conceptual, fun designs that are either satirical, political, or anything in between.  His work may be simple yet very surreal and makes the viewer think about what exactly they are looking at, like a puzzle or an illusion.

The work I have selected is a satirical take on America’s obsession with fast food and the direct correlation to our extreme obesity problem.  1 of every 5 people who die in the US die of obesity related issues.  McDonald’s, the biggest fast food company in the world by far, has a very recognizable logo which depicts an “M”, or golden arches.  Within the golden arches, two obese people take up the negative black space where the inside of the M usually is.  The background is black while the M is yellow-orange, making the contrast between negative and positive space very visible.  Also, the burgers that the obese people are holding are yellow-orange, matching the rest of the golden arch but contrasts from their actual bodies, which I thought was a very clever design move.

In the Real World

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While I was offline walking around campus, I came across this truck with a large graphic on the side advertising a company that decorates office interiors.  I found this truck to be very eye-grabbing with the big bright yellow circle framing the name of the company.  The analogous pastel squares are also very eye catching and contrast well with the dark gray silhouettes of the office furniture.  This design is very successful in putting the idea across that the company sells/decorates office spaces.