Ambiguity of Positive and Negative Space

martini

This logo caught my eye because of its positive and negative space which is used to create two images as one. One can see that the artist paid just as much attention to the space surrounding the object, than the object itself. The logo easily explains what its trying to advertise and its fun use of positive and negative space can sometimes trick our perception and be pleasing to the eye as it goes back and forth between the two images.

 

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christinasakoulas

Yoga FREAK

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