Ambiguity of Positive and Negative Space

cbsThis iconic news symbol has a great use of ambiguity and negative positive space. The CBS symbol was created for the Columbia Broadcasting System, an American English language commercial broadcast television network : property of CBS Corporation. This logo was initially created by William Golden. 

William Golden was an american graphic designer who was best known for his work at Colombia Broadcasting System. The CBS symbol is sometimes referred to as the “Eye Network” which is in reference to the company’s iconic logo. The “eye” logo has been in use since 1951, also known as the “Tiffany Network”. 

This symbol has a very simple but effective black and white juxtaposition making it simple but also recognizable.

Created by : William Golden

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