Five Guys is a restaurant chain that sells burgers and fries among other things. Their identity system is based off the colors red and white with checkerboard patterns. Their interior design is reminiscent of the 50’s and 60’s and all of their workers’ uniforms look more or less old fashioned in order to go along with the theme of their restaurant. Their menu is very simple making their service is highly efficient. They mostly sell burgers, fries, milkshakes, and drinks; Peanuts are complimentary.
The identity that they are aiming for is designed in a way that going inside their restaurant feels like traveling back in time. Along with classic looking tables and booths, the overall vibe is highly distinguishable from other restaurants.