The Mobil sign

The mobil gas station logo is one of the most iconic logos we see around today. The sign is very balanced with using its negative space and positive space. They use a white background  creating lost of balanced space with the writing centered. The typogarphy used keeps it at a good balance of thickness. The blue writing, with the O as the color red makes a seperation between the two colors that creates a nice pattern. This design was made by the New York graphic design firm  Chermayeff & Geismar in 1963 and it is the same design used today.

http://www.cghnyc.com/mobil_logo.jpg

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