Nike is one of the most successful companies selling anything from apparel, footwear, equipment and accessories. Nike’s logo is extremely successful in the sense that it is so simple yet so recognizable.
With just a simple checkmark and the catch phrase “Just Do It”, any one is able to recognize the symbol. What makes the logo even more fascinating is how the words Nike don’t need to be present for people to recognize it. The word and check mark are able to work together or alone and will still be identifiable.