Seen in the Real World

Here is an interesting business card I took from a restaurant in Greece this summer. It caught my eye because it had two flaps instead of one, so it opened up like a little story book. To give an idea for the viewer, the restaurant was right on the water and had a beautiful scenery. This design captures that moment with just simple text, color, and object choice.

The different paper boats are made to represent the hundreds of sail boats that pass by the restaurant everyday. The color choice of the blue text and white background represents the colors of the Greek flag for a traditional feel. The name of the restaurant is all lowercased and in rounded type, which calms the viewer to replicate the relaxation that comes from eating at this serene restaurant. The same goes for the overall design as it is clean and has a lot of negative space, just like the location, as opposed to too busy.