Ambiguity of Positive and Negative Space


This panda logo is from the site. WWF means World Wide Fund for Nature and they have a great example for the use of positive and negative space in their logo. This is a very simple example of negative and positive space. Whereas the white areas is the positive space and the black is the negative space. The designers did a good job taking the basic qualities of a panda and figuring out the spaces in between and around to make the image if the animal to make their logo.

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