One of the most prominent examples of an identity system today is the logo for Apple. Today, the logo is incredibly simple and instantly recognizable. However, this has not always been the case; as shown below, the Apple company’s branding was once not even an apple at all.
Since 2007, the logo has been simplified even further to an apple’s most basic form. It is so simple that it can be incorporated into several types of products and advertising very easily, which is part of what makes it such a successful identity system. The company has also been around for so long and has such a legendary reputation that the logo is easily recognized around the globe without question. Therefore, Apple’s logo is a great example of a successful identity system.
The designer of the original apple-shaped logo (created in 1977) is Rob Janoff.