As I was looking through Rick Gary’s logo designs I came across this intriguing and whimsical logo. Rick Gary is a graphic designer who has done work in multiple fields such as video, logo design, illustration and has even done some branding work. Taking a simple company such as this ice cream place, the way he designed their logo he was able to truly make it eye catching. The way he made the wording the actual food someone would buy is clever; while looking at the logo myself all I wanted was to take a bite of that perfect looking ice cream cone! It reminds me of when you go to an ice cream parlor and you ask for a soft ice cream on the biggest cone they have. Also the way he added the white on the lettering compliments the ice cream swirl on the T, reminding me of the ice cream maybe melting onto the other letters.