J. Howard Miller created the iconic “We Can Do It!” American war propaganda poster in 1943. Interestingly enough, it was actually seen very little during WWII, and was intended to boost worker morale for Westingtonhouse Electric Internal War Production Coordinating Committee. It wasn’t until the early 1980’s that it was rediscovered and repurposed. It became widely reproduced in many forms, often renamed “Rosie the Riveter” after the iconic figure of a strong female war production worker. The “We Can Do It!” poster has now became an image used to promote feminism and other political issues beginning in the 80’s.
Miller was an American graphic artist who lived in Pittsburg during WWII. He graduated from the Art Institute of Pittsburg in 1939. Most of his propaganda posters and other artwork depicte the lives of the women behind the war effort.
You may recognize some of his other artwork from your history classes!