David Carson

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David Carson, a man who took typography to new heights. For most of his career he focused on magazine design and experimenting with typography which would change a lot of people views on typography. In 1993, Carson started what he called Garage Fonts. Most of the fonts had a worn out feel and had the negative white space actually interfere with the black lettering. Some of the fonts look like white paint splatters, or something we would see on a brick wall. The texture of the fonts are very rustic and old but are loved by so many including myself.

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History of Graphic Design

David Carson is known as a graphic designer, surfer, and an art director. From an interview, he claimed how he never knew what graphic design was until he went into a summer workshop in the University of Arizona. After learning, he became dedicated to graphic design and making it his own. Through Ray Gun, he formed his own typographic and layout style, which is now defined as “grunge typography”.

He was the art director for the magazine Ray Gun and became famously known that way. And after 3 years of working in Ray Gun magazine he had his own studio and started doing work for major brands and products. Such as Pepsi, Ray Ban, Nike, Microsoft and the list goes on. To this day he still is making various works of his own.

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You can visit his site down below and take a look at his work:

http://www.davidcarsondesign.com

this is to read more from the interview:

https://www.designboom.com/design/interview-with-graphic-designer-david-carson-09-22-2013/

 

Wolfgang Weingart

Wolfgang Weingart is an internationally acclaimed Swiss graphic designer and typographer best known to be the father of Swiss Punk typography. He was a dedicated educator as well spreading the typography style of the Swiss whose works in typography gained him to be awarded by Swiss Federal Minister Mark of Excellence and a Doctor of Fine Arts honorary title. Weingart was most influential as a teacher and a design philosopher. He began teaching at the Basel School of Design, and he also taught for the Yale University Summer Design Program in Brissago. Throughout his entire career he spent time traveling and lecturing throughout the world.
He taught a new approach to typography that influenced the development of New Wave, Deconstruction and much of graphic design in the 1990s. While he would say that what he taught was also Swiss Typography, since it developed out of Switzerland, the style of typography that came from his students led to a new generation of designers that approached most design in an entirely different manner than traditional Swiss typography.

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Cipe Pineles

md_pinelesc_charm17_cvrs_640Cipe Pineles was born in Austria in 1908 and quickly became an american graphic designer and art director. Her career focuses on her spreads in magazines such as Seventeen, Charm and Mademoiselle. She was best known as being the first female art director of many major magazines. Pineles was also well known for being the first person to successfully bring fine art into everyday media.

Pineles spent around 60 years in the design world starting at the age of 23. In 1932 Cipe became an assistant to art director M.F. Agha. M.F. Agha dabbled in photography and layout and allowed Pineles to do what she pleased allowing her to make many of her own projects. Her career then took her to being the art director for Glamour where she was able to use various images and type targeted for young women.

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Cipe Pineles Graphic Design History

“We tried to make the prosaic attractive without using the tired clichés of false glamour. You might say we tried to convey the attractiveness of reality, as opposed to the glitter of a never-never land.
—Cipe Pineles”

Paula Scher

Paula Scher was born October 6, 1948 is Washington D.C. She attended school at the Tyler School of Art, in Pennsylvania and graduated in 1970 with a Bachelor of Fine Arts. It was here that she was taught the Swiss International Style of typography “Helvetica”. Today, Scher is known as an American graphic designer, painter and art educator in design.

In 1972, she began her graphic design career as a record cover art director at both Atlantic and CBS Records in New York City. Although Scher’s work spans over 3 decades, I was most intrigued with her accomplishments during this time. While at CBS she designed approximately 150 album covers a year, and produced uncountable ads and posters. During her time in the record industry, her work was described as accessible but smart. She collaborated with illustrators and photographers to interpret music in poetic ways. She used design to make visual analogies to invoke a mood or stage a scenario than provide literal depictions of bands and performers. This created an emotional impact and immediate appeal to contemporary audiences. Some of those iconic album cover designs are Boston, Eric Gale, Leonard Bernstein, Bob James, Bob James and Earl Klugh, Roger Dean and David Howells and Jean-Pierre Rampal and Lily Laskin. I was most interested to learn her record designs were recognized with four Grammy nominations. This is important since I don’t believe some people are aware this is a category of the Grammy Awards. Additionally, in the late 70’s there was an economic crash. Scher could no longer afford to put money into imagery so she began to focus on type. For this reason, she is credited with reviving historical typefaces and design styles.

Massimo Vignelli

Massimo Vignelli was an Italian designer who made great contributions to the design field. He moved to New York City to open a branch of his company, Unimark International. His style was that of Modernism and used elements of geometry while retaining simplicity in his designs.

One of his hallmark designs was the redesign of the NYC subway map. This map is still used to today and is the de facto map when navigating the city through the use of the subway system. During the 60’s, the NYC Transit Authority realized that their NYC subway map signage was out of date so they hired Len Ingalls as Director of Public Information and Community Relations in order to find a solution to their problem. Ingalls needed the help Unimark International so he asked designer Vignelli to redesign the subway signage so that it looks up to date and easy to read.

In the early 70’s, the Transit Authority released a new NYC subway map with updated signage designed by Raleigh D’Adamo, although it was poorly received due to its perceived fragmentation. The MTA at the time was the new authority on this matter and assigned the redesign of the map to Unimark International after Vignelli proposed a mockup of lower Manhattan to the MTA. Unimark International then redesigned the map with the design direction of Vignelli and the final NYC subway map was born.

Chip Kidd

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Best known for his book cover designs, Chip Kidd has become one of the most famous book cover designers in today’s society. For many years, Kidd has viewed graphic designer Paul Saville as a major influence on his work. Educated at Penn State University, Chip began designing covers in 1986 for Knopf, a New York publishing house, where he became responsible for 75 book covers a year. Today, he still works for Knopf as the art director, along with overseeing the production of comic book covers for Pantheon. Kidd’s love in comic books, graphic novels, and pop culture have been a large influence on his pieces.

According to many sources, one of the most consistent characteristics in Kidd’s revolutionary style is that he does not have a signature look in his book jackets. He describes his work and his typography by stating the following in an interview with Smashing Magazine:

“Personally, in terms of my typography, I think it’s pretty conservative and not very adventurous, because I worry about something looking trendy.” 

Kidd’s work has been featured in Vanity Fair, Time, The New York Times, Graphis, New York and ID magazines. He has also written about graphic design for Vogue, The New York Times, the New York Observer, Arena, Details, The New York Post and Print magazines.

Here are some of his most famous works, many looking very familiar:

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Learn more by visiting Chip Kidd’s personal website Here.