History of Graphic Design- Louise Fili

For the third blog assignment, I have chosen to write about Louise Fili’s work in the graphic design field, and how things have changed since her youth.  Fili had founded a graphic design studio back in 1989, and has since designed over 2,000 book jackets, including many award winning design covers.

Fili has a wide selection of work, but some of it is displayed in permanent collections at the Library of Congress, the Cooper Hewitt Museum, and the Bibliothèque Nationale.  She extensively lectures her teachings, and has either co-authored or wrote over 20 different books about typography and design.

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Louise combines the use of “older” looking typeface with newer styles of design, which makes her work more dynamic and inspiring.  The images incorporated in her designs remind me of portrait work of Henri Matisse.  I find her use of bold colors and clean cut typeface appealing and really captures of age of type and design from the 90’s.  Her playfulness with color and shape is attractive and expresses more than what just words could do.

Creative Edge- Type by Lynn Haller

The book I have selected for this blog post is a book of the progression of typography and graphic design throughout the past 50 years.   Graphic design has shifted from precise lines and edges to a more expressive medium full of manipulation and creativity.

Typography nowadays is a very wide spectrum; images can be created with words, or words can be almost completely absent from a piece, but meaning is still strong.  Type can be “custom created” to fit a certain concept that the artist is trying to convey to the viewer.  This technique emphasizes the storytelling aspect of the piece.  Type can be created on the computer, by hand, or even by rubber stamps and an inkpad.

The image I have selected from the book is a black and white CD cover for the AV Deli/audio production house.  The designer, Thomas Wolfe, used several programs to create this cover like Adobe Photoshop and Illustrator, Raydream Designer, and QuarkXPress.  The typeface used is called Banco, which is a querky-type font that has short but expressive lines and bends.  The CD is of sound effects created from manipulated snippets from old B movies which is made into a collection of industrial sound bytes.  After listening to the CD, Thomas was inspired and the soundtracks reminded him of the old Godzilla movies.  He wanted to portray those sounds in an edgy, rough feel to the cover.

I think this cover stands out to me because of the use of type and photography.  They are working hand to hand as the photograph of the lizard’s expressive, open-mouth face is almost clamping down on the type.  Extra details, like the dust and noise makes the image look more aged and edgy!blogpost 2

Graphics for Change- Luba Lukova

There are many graphic designers in the world, but some use their power to create powerful messages about today’s world and the dark sides of society.  Luba Lukova is a New York based artist who focuses on minimalist designs of injustice in society.  Her designs are usually very simple, but extremely effective in creating a strong message to be passed along.  I think it is interesting how compelling her designs are, especially because she only uses a minimal amount of colors and strong use of lines.  Since her works are simple, it is easy for one to digest the concept of the image.

The poster I have selected is a unique take on the “peace” symbol, a white dove.  Within this bird, there are many symbols of war and terror- guns, nukes, canons, war jets, and even figures of people holding guns.  This is very ironic because obviously peacefulness does not equal to war.  The ironic, yet effective take on this concept is very powerful on spreading the message that we are not achieving peace in the world by fighting.