The book I chose talked about graphic design through the ages. The book is called Meggs’ History of Graphic Design. There were many chapters to this book, but what really interested me was the chapter of the invention of writing. The aurthor had talked about alot of different types of writing starting from the prehistoric era. I was really intrigued about petroglyphics which are carved or scratched signs or simple figures on rocks. I had never heard of petroglyphics before looking at this book. They are found throughout the world, whether its from Africa to North America, or the Islands of New Zealand they can be found throughout and are left by the prehistoric people. Many petroglyphs are pictographs, some could be symbols that is thought to represent ideas or concepts from the people of that time.
Wolfgang Weingart is an internationally acclaimed Swiss graphic designer and typographer best known to be the father of Swiss Punk typography. He was a dedicated educator as well spreading the typography style of the Swiss whose works in typography gained him to be awarded by Swiss Federal Minister Mark of Excellence and a Doctor of Fine Arts honorary title. Weingart was most influential as a teacher and a design philosopher. He began teaching at the Basel School of Design, and he also taught for the Yale University Summer Design Program in Brissago. Throughout his entire career he spent time traveling and lecturing throughout the world.
He taught a new approach to typography that influenced the development of New Wave, Deconstruction and much of graphic design in the 1990s. While he would say that what he taught was also Swiss Typography, since it developed out of Switzerland, the style of typography that came from his students led to a new generation of designers that approached most design in an entirely different manner than traditional Swiss typography.
Steff Geissbuhler is known as one of the most important graphic designers and illustrators in history. He was born in 1942 in Zofingen, Switzerland, but he had moved to Basel when he was only eight years old. From a young age, he had known he wanted to be a designer, and he spent years training under Emil Ruder, Donald Brun and Armin Hofmann.
He created and executed major branding and design programs for corporations like Time Warner Cable, NBC, Voice of America, Toledo Museum of Art, and many others. He had spent nearly three decades at Chermayeff & Geismar Inc., this is where he created dozens of memorable and creative posters as the firm’s partner. He had also co-founded C&G Partners. This he had done with long-time partners Keith Helmetag, Emanuela Frigerio and Jonathan Alger.
The image above is representing the USA and the USSR, as King kong and Godzilla. The poster was made to commemorate the 40th anniversary of the bombing of Hiroshima. It is supposed to represent peace between the two nations. This poster was made in 1985.
For more of his work check out :http://geissbuhler.com/