Ambiguity of Positive and Negative Space


This logo caught my eye because of its positive and negative space which is used to create two images as one. One can see that the artist paid just as much attention to the space surrounding the object, than the object itself. The logo easily explains what its trying to advertise and its fun use of positive and negative space can sometimes trick our perception and be pleasing to the eye as it goes back and forth between the two images.


Seen in the Real World

Here is an interesting business card I took from a restaurant in Greece this summer. It caught my eye because it had two flaps instead of one, so it opened up like a little story book. To give an idea for the viewer, the restaurant was right on the water and had a beautiful scenery. This design captures that moment with just simple text, color, and object choice.

The different paper boats are made to represent the hundreds of sail boats that pass by the restaurant everyday. The color choice of the blue text and white background represents the colors of the Greek flag for a traditional feel. The name of the restaurant is all lowercased and in rounded type, which calms the viewer to replicate the relaxation that comes from eating at this serene restaurant. The same goes for the overall design as it is clean and has a lot of negative space, just like the location, as opposed to too busy.


History of Graphic Design

Jake Paul White is a graphic designer whom I follow on Instagram. He is also a yoga teacher, which helps inspire his unique branding solutions. His ultimate goal is to inspire conscious entrepreneurs through his work. One project where he does so, is  his logo for a company called Clean and Conscious, a healthy 21 day online healthy program.

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Here he designed a minimal, geometric, interlocking logo that represents each theme of the program. The first theme is Grounding: simplifying food, getting back to nature and whole foods with grounding yoga and meditation practices. The second theme is Energize: exploring yoga practices that support the physical and mental energy connected with the dietary changes. The third and final theme is Awaken: adding more healthy grains, eggs and some meat, to move forward with fresh awakened perspective on how to integrate yoga and healthy eating into our daily lives. I think this is important for students to see how such a minimal design can contain a much deeper meaning without having to necessarily show it.

Books on Graphic Design

The book I read was Graphic Design Basics by Amy E. Arntson. One part I found interesting was the chapter on Text Type. It started out dating back to Prehistoric times when even then, we communicated with visual language. Then it explained how the Egyptians created the first alphabet mostly of symbols and pictures that later developed to letters representing the sounds of speech. Nowadays, computers make it possible to develop variations of existing typeface styles quickly.

Before taking any computer art/graphic design classes, I was unaware how important type face could really be. This book does a good job explaining in depth, the different categories to consider when choosing font for a piece of work. Thus include, Size, line length, style, spacing, and format.

With size, its important to keep the audience in mind. Smaller type might be harder for older people to read. Line length helps a the readers eye to move more smoothly, and to never lose their place. The standard line length is 50 to 70 characters. Style considers legibility. While it might look nice to use styles with ornamentation, it makes the text harder to read. Sans Serif is a popular style in that its modern feel and is high in legibility. Spacing is the amount of space between letters of a word. If the letters are spaced too far apart, the eye must jump between letters and reading becomes strained. Format refers to the arrangement of lines of type on the page. In magazines straight, squared off columns give an orderly classical feeling to the page.

These are just a few examples I found on Text Type that I thought were interesting/useful. I hope you think so too!!!!!


Graphics for Change: Yoku Shumizu

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Yuko Shumizu is a Japanese Freelance Illustrator as well as an instructor at the School of Visual Arts in New York City.  Her work is seen in many publications such as pages in the NY times, New Yorker, Pepsi cans and even Gap T-shirts.

Shumizu had previously worked in advertising and marketing while she lived in Toyko, until she realized her true passion was with Art.

Her style consists of drawing with Japanese calligraphy brushes and India on watercolor paper, and then scanning it into Photoshop where she can work further and add color. The piece she created above is called “Explore Safety” and was done in 2008 as a means to educate young women about safe sex and AIDS prevention. The illustration sheds light onto the consequences of sex that are often overlooked.

Here is a link to see more illustrations by Shumizu