Graphics for change: Steff Geissbuhler

Steff Geissbuhler is known as one of the most important graphic designers and illustrators in history. He was born in 1942 in Zofingen, Switzerland, but he had moved to Basel when he was only eight years old. From a young age, he had known he wanted to be a designer, and he spent years training under Emil Ruder, Donald Brun and Armin Hofmann.

He created and executed major branding and design programs for corporations like Time Warner Cable, NBC, Voice of America, Toledo Museum of Art, and many others. He had spent nearly three decades at Chermayeff & Geismar Inc., this is where he created dozens of memorable and creative posters as the firm’s partner. He had also co-founded C&G Partners. This he had done with long-time partners Keith Helmetag, Emanuela Frigerio and Jonathan Alger.


The image above is representing the USA and the USSR,  as King kong and Godzilla. The poster was made to commemorate the 40th anniversary of the bombing of Hiroshima. It is supposed to represent peace between the two nations. This poster was made in 1985.

For more of his work check out :

2 thoughts on “Graphics for change: Steff Geissbuhler”

  1. What an interesting representation of the USA and USSR, to compare them to fictional, destructive/powerful beasts. It is strangely accurate when considering the damage of the atomic bomb on Japan and the monsters in the movies.


  2. I really like the Godzilla-King Kong poster. It utilizes modern Japanese pop culture, which in itself is symbolic of war and nuclear bombs, and use the sun as the focal point to draw one’s eyes to the hands holding.


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